The Importance of Voice Search in 2020

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The year 2020 is going to be a year to remember. Many new technological advancements are expected to come out this year. Some new tech innovations will be pushing the business boundaries, further creating room for more opportunities to flood in. Things for the digital realm are going to kick up a notch. Internet giants are spending heaps of money to invent tools, devices, robotics, and machinery that assist firms in conducting businesses with more ease. Therefore, say goodbye to old traditional ways of conducting an online business and say hello to more convenient ways that will blow your minds. There is one technology that has gained immense popularity in a very short span of time over the last years. This state of the art high tech innovation has grabbed the attention of millions of digital marketers from around the world.

Voice search transformation has revolutionized the entire online digital realm. Leaving a significant impact on search engine optimization, according to stats revealed by Google in 2016, about 20% of mobile queries were based on voice searches. From then, many companies have invested hard-earned dollars in developing more sophisticated voice search technology devices with more improved virtual assistants. Widespread adoption of voice search technology has been observed in the US the most, with more than 66 million Americans owning a smart speaker in their homes, voice search devices such as Google, Alexa, and Apple home pod are encroaching desktops boundaries.  For more information, a Wikipedia page creation service can come in handy in gaining more insights.

A Drive Down to Memory Lane

Voice recognition software isn’t something new; in fact, it’s been around for quite some time. Voice recognition dates back to the 1960s, right back to when our grandfathers were heading to college, but it was not as high tech as it is right now. There were no virtual assistants back then. The modernistic type of voice search was first rolled out by Google in the form of a Google voice search in 2010. We all were there, weren’t we? If we try to remember, it worked by asking for a search query through a telephone number provided by the system and getting solutions to their problems through results popping on mobile devices. Needless to say, it didn’t quite keep up in the market. 

Voice Search began taking a whole new shape when it Apple introduced SIRI as the first digital assistant through its iPhone 4s. Observing the success of Siri Google, quickly jumped on the bandwagon and released its version of Google Now in May 2012. As soon as Google leveled up its tech game, other internet giants such as Microsoft and Amazon quickly followed suit by introducing Cortana and Alexa in 2014. But today we have Samsung Bixby and IBM’s Watson as well. From being restricted to desktops, voice search made its way to smartphones, tablets, and personal home devices in a jiffy. No one can deny the ease it brings to its users, it saves users from the hassle of typing in a query and waiting anxiously to get the desired search results.

How Is Voice Search used?

Millions of people around the world are using voice search for several things. By courtesy of Search Engine land and its efforts for researching voice search from time to time, the following stats indicate how voice search has become a crucial mechanism for the humankind across the globe.

01: About 27 percent of people perceive it as a personal assistant.
02: About 21 percent of people use it for entertainment purposes.
03: About 25 percent of people use it for purchasing household items.
04: About 25 percent of people use it for purchasing household items.
05: About 25 percent of people use it for purchasing household items.

Apart from being used for the above-mentioned reasons, people will be using it for ordering tickets in the future, and God knows what. All we can say is, things are about to get more revolutionized with this space-age technology.

How does it Impact Search Engine Optimization?

Voice search leaves a significant impact on search engine optimization; it’s not just here to bring ease in people’s lives. It is here for some serious business. Let’s study in what ways it affects search engine optimization.

Natural Language

Voice search helps companies attract desired traffic to their website by incorporating keywords that people generally use daily. A rise in emerging technologies could be seen this year as more startups start to develop voice search devices with more compatible virtual assistants to enhance user experience. By courtesy of internet trends report issued by venture capitalist and internet trends specialists, it was found that 70% of English Language Voice searches were made in natural language or a more conversational tone.

Don’t Let Go of Long-tail Keywords

Keyword length in voice searches is a concerning factor, as queries spoken out by people isn’t as concise as they should be, keywords crafted by firms have to be long-tailed. A voice search should be of 20 words in length on average. For instance, a regular keyword might be “pizza shops,” and a long-tail version could be “pizza shop in Toronto, Ontario.” Long-tail keywords also constitute less competition and generate more traffic. Moreover, location based-keyword will be a big thing in more years to come. Create an intriguing voice friendly Meta descriptions, and Google will browse your website in a jiffy!

Get your Video Content Voice-search Optimized

Video content will stay on top from this years and onwards. There is no going back to exhaustive wordy content publication, I mean it will still be there but very less. Get all your videos optimized for voice search. Voice search is about to get heavily integrated into video content, therefore try availing this opportunity as much as you can. Add engaging subtitles to your videos that Google can pick on easily.

Why does it Matter?

Technology has been continuously evolving for our betterment. Firms have been investing millions in bringing us ease in every possible way. Do you know a person spends about a minute in typing only 30-35 words on average, where a voice search can process an average of 100 words per minute? Do you see the difference? With this space-age technology, there would be no need for opening up a laptop and typing in long queries. Go shopping online while you cook, clean, and do your laundry.

Voice search is only here to make the world a better place to live in. It will completely transform the e-commerce business and who knows what else, so sit back and enjoy this futuristic technology and reap as much as benefits as you can.


About the Author:

Oscar is a passionate digital marketer who has discovered the importance of content in the online world. Currently he is working as the lead of his content team in Wikipedia LLC. Apart from being a professional Wikipedia content producer, he is a book worm who loves to read day in night out.