Wikipedia has been a terrific marketing tool ever since digital marketers realized its true potential as a stupendous source for boosting rankings in Google’s SERP’s. Almost, all business nowadays are leveraging from it a tremendous amount of benefits. From topping up your ranking games in search engines to beefing up your credibility, and building a reputable name online, Wikipedia is all in one and one for all. Thus, if you are looking for sustaining your online presence then worry not, as Wikipedia has got you all covered. Put your trust into this prestigious website when fierce competition fumes up and wait for the magic to happen.
With over 100,000 active volunteers working in 270 different languages, Wikipedia happens to be the most substantial information accumulation projects in the world. Its open-source nature allows editors, from all across the globe to make amendments according to their expertise and skills. So, why invest our hard-earned dollars across various social media platforms such as Facebook, Instagram and LinkedIn when you can reap the same benefits absolutely for free.
Wikipedia happens to be a reliable source for generating heaps of traffic, enhancing online visibility and sustaining credibility. Unfortunately, not all businesses understand the significance of it. This is mainly, due to lack of awareness or emergence of conflicting issues regarding Wikipedia page creation laws and policies.
Landing a Wikipedia isn’t everyone’s cup of tea. It’s more like writing a college term paper. A significant amount of experience, skill and knowledge is needed to nail one. A business developer must be prepared for the worse. Hence, if you feel you know every knit and grit of Wikipedia down to its core then, go ahead get started right now but if you require assistance then hire professional Wikipedia writers.
But let’s get back to its marketing aspects. For this reason, I have curated a blog for you that enlists all perks that a Wikipedia page provides. So, let’s get on with it, shall we?
1. Adds more Brand Value
With 18 billion page views on a monthly average, Wikipedia is the 7th most visited website in the world. Haven’t you ever noticed, whenever you type in a query in Google’s search engine, the first website to pop is always Wikipedia, well most of the times? Just imagine! What wonders it will do for your website then.
Although, creating a Wikipedia page is a vicious cycle, but believe me all the time and resources that you invest in will pay off. By the end of the day, it will be all worth it. It allows you to establish a secure place of your website in the marketplace, creating more brand value.
2. Beefs Up your Credibility
Wikipedia only approves of websites that are notable. Meaning the ones that already have a meaningful online presence. Thus, any website upon this platform is already credible. This is an image created inside of readers minds. Hence, whenever you upload any sort of content up on your page, readers can bet it’s coming from a credible source.
Furthermore, Wikipedia follows strict authoritarian guidelines against content that isn’t authentic. Readers know this very well; therefore, when they opt for reading material from your website, they would know it’s coming from an authentic source. This will add more strength in your brand persona and help you stand out with a compelling brand image.
3. Builds Integrity
Expanding your business through Wikipedia will make it shine. You will be soon on your way towards intensifying your credibility and providing your customers with authentic content. When you readers extract reliable information from your page via Wikipedia, they will depict your business with integrity. A professional brand Image will foster towards building tenability that will leave a positive impact on your customers. Once you win your audience trust, it gets more comfortable for you to deploy marketing strategies across other platforms. Be mindful of Wikipedia requiring a lot of dedication and commitment with frequent updating but trust me it will be all worth it in the end.
4. Enhances your Online Visibility
When your social media pages aren’t helping you reach a global audience, then this is the perfect time to turn to Wikipedia for help. It doesn’t matter if you are short on time or you lack sufficient budget to run promotional campaigns, with Wikipedia you can do all of it for free. Also, Wikipedia is great for making you visible in front of millions of people. So don’t worry about not being popular because once you opt for creating a page here on Wikipedia, you are going to get famous.
5. Don’t Forget the SEO Perks
Wikipedia is terrific for topping up your SEO game. With boosting traffic on your website and generating backlinks in its domain authority and effective link building, Wikipedia will definitely spawn more viewers to your website resulting in more lead generation and sale increase. So, it’s basically like going trick or treating, you know when you come back with heaps of candy in one night. Thus, I believe it would be idiotic not opting for Wikipedia.
6. Strengthens Existing Reputation
Users who use Wikipedia know very well the information uploaded on its pages come from a reliable source. Also, Wikipedia has strict authoritarian laws against plagiarized content. So, any piece of content upload on its pages is plagiarism-free. Any reader accessing your page article will be sure of its reliability and tenability; this will, in return, help beef up your existing reputation allowing you to beat the competition in the market further.
7. Generates Positive Word of Mouth
Wikipedia keeps on updating its content on all published articles. Any successful event that goes successful for you will be immediately updated on Wikipedia, by an editor. This further constitutes a positive word of mouth, allowing more brands to conduct business with you. Also, don’t worry about any defamatory information or biased comments made by any of the editors on your page as Wikipedia strictly keeps an eye on it.
From all the benefits mentioned above, I am pretty sure you reckon Wikipedia as your knight in shining amour. Thus, if you fed up of running countless social media campaigns and see no result then I think it’s about to you head towards, Wikipedia to turn the table around and become successful.105