Let’s take a trip down to the memory lane, where we perceived Wikipedia as our sole guide for extracting information to create content for our academic assignments, projects and research papers. Wikipedia has always been our partner in crime back in school days, where we used to make our science projects and wow the teachers. But nowadays, Wikipedia is seen quite different. Business men all over the world perceive it as a prominent marketing tool. Having your very own page on the prestigious website, tends to increase your rankings in Googles SERP’s, brings in more credibility and assists you in expanding your existing customer base, creating a win-win situation for your website.
Unfortunately, a lot of digital marketers remain skeptical about reaping benefits from it mainly, due to the struggles they face with just landing a page here. Wikipedia follows strict editorial and authoritarian guidelines, it’s not easy to get your page up and going here. Many marketers fail to wrap their heads around the initial stages of it, and eventually end up forfeiting. But what they don’t understand is that even though it’s difficult to get a page up and publish valuable content here, it’s not impossible! It’s all worth it at the end. You can always take help from professional Wikipedia writers who know all the ins and outs of it, down to its core.
But why does it Matter?
Wikipedia happens to be the 7th most visited website in this entire world. As soon as anyone types in a search query, the first website to pop up in any of the search engine is always Wikipedia. With 578 articles being published on daily basis, it serves as a dynamic platform for providing factual based information to non-expert audience all over the world. I mean, with benefits of such extends, why wouldn’t anyone think about creating a page here.
This blog has been especially curated for marketers who are unaware of all the benefits that Wikipedia has to offer. So, let’s start exploring it shall we:
01: It Jacks Up Your Credibility
Wikipedia only publishes content coming from reliable sources. Not only this, it won’t ever approve of a page if it doesn’t have a notable brand presence online. Thus, all the content you read on this website, it’s always coming from a reliable source. In addition, Wikipedia further enriches your website authenticity for having a powerful existence, from its strict authoritarian guidelines that every website must follow. So, when you think about landing a page on this website, you would be doing yourself and your business a favor.
02: It Magnifies Your Brand Visibility
Have you ever worked hard and invested a significant amount of time to maximize your brand reach. Have you ever gained assistance from third party resources to turn things in your favor but nothing has worked? Do you ever wonder why things don’t turn out the way you plan them, well, maybe it’s because the platforms that utilized aren’t as effective as they should be. But there is no need to worry, Wikipedia is a trustworthy website that is renowned for making websites visible in front of the masses. When websites extract information from content published here, they are aware of all the information given is coming from a reliable source. This further elevates your brand visibility increasing brand awareness. Thus, if you are looking for ways to top up your brand visibility game, then Wikipedia is the perfect solution.
03: It Provides SEO Benefits
Wikipedia is great for generating traffic on your website. Apart from building a reputable name in this world, your goal should also include optimizing your website for various search engines. Wikipedia uses information that is backed up by reliable sources, containing all valid references. Websites tend to extract this sort of information to create content for their sites. When your websites information is used to generate content for other sources, it boosts your online presence automatically. So, don’t leave out the SEO perks Wikipedia has to offer.
04: It Allow You To Become More Notable
Since, Wikipedia only approves of websites that already have a reputable brand presence online, you would have to become notable first. This will allow you to put in more efforts in expanding your reach, if you wish to land a page here. Moreover, due to its immense popularity, Wikipedia will take your website to new heights. Ensure, all the content articles you publish are of high-quality and speaks value. Give your brand the voice it needs and get on with it.
This blog depicts the importance of Wikipedia page creation along with its benefits for those who lack awareness about it and are looking for opportunities to build their brand online. Therefore, read on and get started if your haven’t already.51